An easy way to promote your show after the 1st year is to create a video. The video can include still shots from your show and video. Try to keep it under 3 minutes to increase the chance for viewers to watch most of it.
Once you have created it post it to some of you favorite car related sites and to your car show website (you have a website to promote your show right).
Free video editor: http://videospin.com/Redesign/
http://www.youtube.com/watch?feature=player_embedded&v=_Ul7fWGD3KQ
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